“Get out of your echo-chamber”: Using social media for short-term fundraising isn’t the solution
For truly effective action against current and future fires, we need to use social media to implement lasting transformations.
Instagram to trial messaging tool for desktop browser
Instagram has announced it will trial direct messaging on web browsers, and that it plans to roll out the capability to all users in the future.
New logo, same social network: What your business can learn from Facebook’s rebranding
Was Facebook's rebranding a hit or miss? Here are five strategies you can borrow from Facebook to help you with your own company's rebranding.
Tradies caught up in price-fixing row after Facebook group chat gone wrong
A Facebook group chat has landed two Sydney roofing repair businesses in hot water, with the Australian Competition and Consumer Commission alleging price fixing.
‘Social for goodness’: Ninety small businesses join Rudie Nudie Designs founder’s Instagram auction for bushfire victims
More than 90 Australian small businesses joining forces this week highlights the power of Instagram to bring together like-minded people.
Videos are less effective on LinkedIn (and car-filmed clips are partly to blame)
Many LinkedIn users are missing the mark, partly due to the explosion craze of people posting videos filmed in their own cars.
“Adapt and quickly”: SMEs react as Facebook scraps likes count
Facebook on Friday announced its plans to hide likes and reactions, but businesses leveraging the platform for marketing shouldn’t panic, according to SMEs.
Social media isn’t about numbers, it’s about connection
The question 'how do I get more followers on social media? is driven by the idea more followers equate to a more impressive personal brand.
Snap and search: What does Pinterest’s new function mean for retailers?
Pinterest users can now search for products using their cameras or by uploading photos, creating another avenue for shoppers to discover retailers.
Fired for Facebook: Worker wins appeal after being sacked for negative post
A worker sacked for a Facebook post has won an unfair dismissal bid, as social media at work continues to make headlines.
‘No choice’: ACCC finds Google, Facebook market power makes life difficult for small businesses
The ACCC has found dealings between Google, Facebook and small businesses lack transparency and adequate dispute resolution mechanisms.
Public Facebook pages expose SMEs to a barrage of legal risks: Here’s how to protect yourself
The risks associated with operating a public Facebook page have increased following a recent Supreme Court of New South Wales decision.