Posts tagged "social media influencers"

A goal without a plan is just a wish, so here are seven fail-safe solutions for marketing yourself or your startup through social media.

The pathway to success in the screen industry used to depend on convincing broadcasters and film producers to give to you airtime, but not anymore.

The most powerful marketing tools a small business has in its repertoire are authentic word-of-mouth and advocacy.

Shhh Silk founder Olivia Carr made a series of bold plays to build her luxury silk brand, and she's not stopping any time soon.

Having recently taking to Twitter to voice his anger, Elon Musk's reputation has taken a blow, reminding us that it only takes one terrible tweet to undo 5000 good ones.

Influencer marketing is one of biggest trends in marketing right now. But there's more to it than picking an Instagram star with many followers who might appeal to your target audience.

Sadly, the list of people and institutions we trust in this world is getting ever shorter. Over the past couple of decades, the public has lost faith in politics, media, business and other authorities. Who can you turn to in this age of fake news and declining trust? Mums, of course.

The lives of YouTube and Instagram stars can often look glamorous, but behind the scenes of making it a full-time job are challenges f…

If you’ve been reading about online marketing at all in recent months, you’ve no doubt seen a lot of references to ‘influencer marketi…

TV and radio star Jules Lund is launching an app this week which aims to connect businesses directly with social media influencers.

Tribe…