How to spot “fake social media influencers”, according to a ‘Byron Baes’ social strategy expert
Byron Baes star Alex Reid explains how small businesses can get the most from working with social media influencers and better understand their audience.
From $10 to $15,000: Who are Australia’s Instagram influencers, and how much do they get paid?
Aussie Instagram influencers bring in anywhere between $13 and $20,000 per post, and it's those with nano-followings generating conversation.
Five ways Australian businesses can continue to create content, pandemic be damned
Ensure your content marketing strategy keeps moving forward by leveraging these five COVID-19-proof content types.
“Get out of your echo-chamber”: Using social media for short-term fundraising isn’t the solution
For truly effective action against current and future fires, we need to use social media to implement lasting transformations.
This eight-year-old made $32 million on YouTube — but most influencers are more like unpaid interns
The fact is, most wannabe YouTube influencers have as much a chance of walking on the moon as they do of emulating Ryan Kaji.
Three massive influencer marketing fails businesses can learn from
Because followers demand authenticity, when influencer marketing fails, it doesn’t take long for the public to call it out.
Why bigger isn’t always better when it comes to influencer marketing
Just like traditional forms of advertising, where metrics are transparently shared, influencers marketing should be no different.
From interactive videos to AI: The five marketing trends that will dominate 2019
By understanding digital marketing trends, your business can reap the rewards of producing content that delivers a lasting impact.
Three quick-fire digital-marketing wins for your business in 2019
Here are three things you can get started on in the new year that will vastly improve the effectiveness of your digital marketing.
Why you should hire a ‘strategic hustler’, and other key marketing advice
Are you unsure about which marketing or sales role to hire for first? Here's a guide to recruiting the right person for the right role at the right time.
Seriously #questionable: Why influencer marketing is so 1950
Pro golfer Arnold Palmer was an influencer back in the 1950s — influencer marketing is an old broadcast transposed onto digital media and the online world.
How to whip up a marketing plan: Six ingredients to create your base
When you're a startup ready to seriously focus on marketing your product, you want to hit the ground running fast. Here's how to create a marketing plan.