Beauty clinic awarded $82,500 in damages for defamatory Insta story. What can small business owners learn?
An Instagram story posted by a former employee of BeautyFULL Cosmetic Medical Clinic was found to be defamatory against the business owners.
How to master social media for marketing
Social media is a powerful marketing tool when it’s used to its full potential. But knowing what each platform offers and choosing which will work best for your business can be a bit of a minefield.
Snap and search: What does Pinterest’s new function mean for retailers?
Pinterest users can now search for products using their cameras or by uploading photos, creating another avenue for shoppers to discover retailers.
Three reasons your business needs to be on social media
Facebook and Instagram have transformed the way we connect with customers. If you aren’t on social media, your business won't reach its full potential.
Can you be sued for what other people write on your Facebook page?
If someone writes something nasty about a person on your social media page, can you be held liable even though you didn’t write it? A court has said: maybe.
Seven social media tools that will save you time and make you money
Social media got you down? You may want to consider using some management tools tailored to save you time and boost your engagement.
Show up or shut up: Why outsourcing your social media is a terrible idea
It’s important business owners are seen online because social media grows and grows like weeds you can’t eradicate from the garden.
“Stop hustling, start helping”: Why sales will increase if you create quality content and build trusting relationships
Everyone has advice on how to rapidly scale your business and not all of its good. Here are five 'marketing strategies' to leave in 2018.
Budding entrepreneur? Here’s how to grow your startup through social media
A goal without a plan is just a wish, so here are seven fail-safe solutions for marketing yourself or your startup through social media.
“River of marketing gold”: How social media groups can bolster engagement
Social media groups are a marketing treasure trove, and utilising them correctly can result in a huge growth in content views and branding.
What does your LinkedIn photo say about you?
When people meet online for the first time, a LinkedIn photo often determines their first impression. So, what does your LinkedIn photo say about you?
Showcasing purchases on social media can damage consumers’ health and wallets
Around 40% of the world’s population uses social media, so understanding the influence of social media on health and wellbeing is critical.