Posts tagged "social media advertising"

Paid advertising is becoming an expected facet of marketing strategies, leaving your brand at risk of falling behind if you don’t jump on the bandwagon. 

Starbucks and Coca Cola are the latest brands to pull or pause their advertising spend with Facebook, in a bid to protest hate speech on the platform.

In such a cluttered marketplace, if your product isn’t good then you won’t sell anything, no matter how much you advertise.

Pinterest users can now search for products using their cameras or by uploading photos, creating another avenue for shoppers to discover retailers.

Social media got you down? You may want to consider using some management tools tailored to save you time and boost your engagement.

Making someone laugh can leave a lasting impression, which is why many businesses try to use humour on their social media platforms.

A goal without a plan is just a wish, so here are seven fail-safe solutions for marketing yourself or your startup through social media.

Marketing your business in this increasingly digitally connected world is no mean feat. For small businesses, it’s increasingly difficult …

Businesses can turn more clicks into customers by upping their interaction with Instagram users, according to a report from social media man…

The rapidly growing world of social media advertising is about to get a bit bigger, after Instagram today revealed it will begin inserting a…

The Advertising Standards Board has dismissed complaints that claimed a Facebook ad for a lemon frozen yogurt bar by Weis was degrading and …

  Twitter is rolling out what it is calling “conversational ads” in a bid to boost engagement with advertisers. The new feature will ap…