Posts tagged "social influencers"

The fact is, most wannabe YouTube influencers have as much a chance of walking on the moon as they do of emulating Ryan Kaji.

Because followers demand authenticity, when influencer marketing fails, it doesn’t take long for the public to call it out.

Just like traditional forms of advertising, where metrics are transparently shared, influencers marketing should be no different.

Pro golfer Arnold Palmer was an influencer back in the 1950s — influencer marketing is an old broadcast transposed onto digital media and the online world.

The pathway to success in the screen industry used to depend on convincing broadcasters and film producers to give to you airtime, but not anymore.

Instagram has become the new shopfront for many small businesses, and a boutique Sydney jewellery store, Natalie Marie Jewellery, recently l…

Influence marketing app Tribe has announced a $5 million funding round as it looks to take advantage of market interest and quickly expand i…