Getting into the highly competitive pet care industry was always going to be a tough gig, but Karen Justice had no idea just what she was up against when she took over Just For Pets in 2009.

Ben Handler and his business partner, Simon Cohen, were met by a reasonable degree of scepticism when they first canvassed the idea of their property services business to friends and colleagues.

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Name: Pureprofile Smart50 Award: Top Digital Innovator Revenue: $21.72 million Growth: 33.85% Founder: Paul Chan Head office: Sy…

The property boom of the past decade and the deregulation of the financial services industry has created a burgeoning space for alternative lenders, which has in turn led to substantial growth in the market for the services provided by mortgage brokers.