After starting life as a virtual consultancy, edgelabs is now based across “four levels of awesomeness” in an office in Melbourne’s Fitzroy, where the business delivers data driven innovation and projects for startups.

Making it into this year’s Smart50 won’t be the first award the founders of online book retailer Booktopia have won this year.

The founders of RY.com.au don't have too many worries that keep them up at night.

In April this year, Adam Schwab and Jeremy Same changed the name of the e-commerce business they founded in 2010.

Robert Rowe had been working in his family’s shop fitting business since a young age.

Prior to founding LEDified Lighting Corporation, Suren Chandrajit played a key role in building True Value Solar, which is today Australia’s largest solar company.

Online service directory Hipages was years ahead of Uber and Tinder in its quest to become the ultimate direct-match service provider.

With humble beginnings over a decade ago as a bricks-and-mortar bike store, four years ago the founders of Mountain Bikes Direct were finding it hard to compete with larger overseas online retailers.

Corporate magician Ben Bradshaw was facing a “sink or swim” moment, desperately needing to book jobs in order to support a young family, when he discovered the magic of Google AdWords.

In 2009, Craig Du Rieu felt there was a lack of quality recruitment agencies servicing the finance and accounting sector, despite acknowledging the wider recruitment market was “saturated”.

While working for Sensis, Adam Laurie noticed that Australian SMEs were on the lookout for a service that would help them through the minefield of digital marketing strategies – and he believed he could deliver that product.

This supplier of independent power products grew substantially between 2008 and 2011.