Posts tagged "shoes of prey orders"

Jodie Fox’s entrepreneurial book is not the typical one we’re used to hearing about. It’s as raw as it is practical, detailing the highs and lows.

Former Myer chief executive Bernie Brookes explains why he believes Shoes of Prey ran into troubles, calling out price, range and lead times.

In 2009, Shoes of Prey set out to make exactly the shoes its customers wanted, but their customised shoes failed to “truly crack mass market adoption”.

The future of custom shoe designer Shoes of Prey has been made uncertain after co-founder Jodie Fox announced the business would be pausing all orders.