Failure, heartbreak and kidnapping insurance: Jodie Fox talks Shoes of Prey and a life post-startup
Jodie Fox’s entrepreneurial book is not the typical one we’re used to hearing about. It’s as raw as it is practical, detailing the highs and lows.
The mainstream media sneers at success and revels in failure — and it feeds a culture of mediocrity
One of the greatest threats to our lifestyle, our economic success and our way of life is our almost religious commitment to a culture of mediocrity.
Are you delusional? If you are relying on customer feedback, prepare to be misled
If you are relying on listening to your customers to tell you what you should do, you are delusional. Worse than that, you are irresponsible.
Why Warby Parker’s ‘buy a pair, give a pair’ initiative doesn’t sway customers
“While customers certainly love the fact that we give back, at the end of the day, it's not a critical factor in deciding whether to buy a pair of glasses.”
Why did Shoes of Prey fail? Because it listened to customers
Shoe retailer Shoes of Prey toppled over like Bambi in heels last week. And no wonder, because the founders trusted what their customers told them.
“The kiss of death”: Investors in collapsed startup Shoes of Prey set to lose $35 million
Investors who poured over $35 million into once-promising fashion startup Shoes of Prey are likely to be left empty-handed
“We learnt the hard way”: Shoes of Prey collapses into liquidation, ending months of uncertainty
Australian fashion startup and former industry trailblazer Shoes of Prey has collapsed into liquidation, ending months of uncertainty.
Shoes of Prey and the pros and cons of mass customisation
In 2009, Shoes of Prey set out to make exactly the shoes its customers wanted, but their customised shoes failed to “truly crack mass market adoption”.
Shoes of Prey puts business on “pause” and halts orders as it assesses potential business sale
The future of custom shoe designer Shoes of Prey has been made uncertain after co-founder Jodie Fox announced the business would be pausing all orders.