My last column, Are you Pricing Like Dennis Denuto?, seems to have resonated with many readers of LeadingCompany, if the emails I received a…
My last column, Are you Pricing Like Dennis Denuto?, seems to have resonated with many readers of LeadingCompany, if the emails I received a…
Companies have many purchasers. People who come by and for a whole raft of reasons stumble into buying something. These people are not custo…
The industrial age is over. No longer do we have average products for average people. The factory style model of the industrial a…
I was reading a blog of Seth Godin’s the other day. He comments on some senior executives who were explaining to him that their hands were t…
Just to prove that you really can find anything on the internet if you just know the right place to look: Have a look here, for instance. …
