Entrepreneurs starting a business from scratch are faced with a range of seemingly overwhelming challenges, and the end goal can often appea…
If you want someone to hear, and understand, what you’re saying, the key is to keep it simple.
That’s the advice from prominent author an…
Switching the pronouns they use is one of most profound ways a business leader can improve their way their company interacts with its custom…
As a business owner or manager, should you focus on clients or customers? The answer, according to marketing guru Seth Godin, is of cours…
Spanish shoemaker Camper made headlines in San Francisco when the company opened its unfinished store to customers, simply calling it “W…
It’s a list that includes an Australian author, a former United States federal prisoner, a CEO of a multinational consumer goods company, …
When you do everything at once you never know what is working or what is not. I was reminded of this again the other day on my yoga mat as …
Since the late ‘80s when I started working in consumer electronics, which was the kick-start of the technology revolution, nothing has cha…
Successful businesses will be those who “treat different people differently”, according to author and marketing guru Seth Godin. Visitin…