How the third-party cookie crumbles: Google Chrome change to force ad strategy rethink
Online marketers will soon need a new strategy to track website visitors as Google Chrome prepares to phase out third-party cookies by 2022.
How big corporates screwed over small business in 2019
From UberEats chomping on the hand that feeds to Facebook holding back an entire industry, these are SmartCompany's David vs Goliath battles of 2019.
Google has updated its search algorithm: Say hello to BERT
Google’s latest algorithm update, dubbed BERT, represents the biggest alteration to its search function in the last five years.
Snap and search: What does Pinterest’s new function mean for retailers?
Pinterest users can now search for products using their cameras or by uploading photos, creating another avenue for shoppers to discover retailers.
Out with the infighting: Bridging the digital-marketing divide in family business
Digital technology has accelerated the pace of change in business ecosystems, but in some family enterprises, it can be a stumbling block.
From homeless to $1.3 million in billables: The story of 21-year-old entrepreneur Harry Sanders
This 21-year-old is on a mission to clean up the scam-plagued SEO industry after witnessing the damage dodgy business practices can have first hand.
Aussie SEO startup Longtail secures $2.5 million as it embarks on international sales drive
Sydney SEO startup Longtail has raised $2.5 million from investors including Seek co-founder Andrew Bassat, as it gears up for significant growth.
The five all-too-common mistakes that jeopardise SEO strategies
There are plenty of common mistakes that amateur SEO practitioners routinely make, which put their whole strategy at risk.
SEO rip-offs: Ombudsman calls for ACCC action over dodgy consultants
The small business ombudsman is asking for firms to come forward with complaints amid a worrying trend of rip-offs plaguing the industry.
Going through a lull? Five areas you should invest in when sales drop
Typically, when sales drop, most business owners default to retreating and cutting costs. However, this is actually the time when you need to accelerate.
Sweat the small stuff: How a small UX fix can increase your revenue sixfold
Let's take a look at revenue, user experience and conversations, because not only is it great for your bottom line, but it's a lot of fun!
A leaky bucket (of cash): How to find and patch holes on your website
A good revenue-generating website consists of a wide variety of elements, which makes it easy for some site owners to miss some.