‘Paid Social’ is not a marketing strategy Marketing Mal Chia 7 September 2022 If your agency only talks to you about ROAS, you should fire them, writes Ecom Nation co-founder Mal Chia.
Is SEO dead? No, but business owners can use it more effectively Opinion Remi Audette 25 July 2022 At best, SEO is a fantastic marketing tool to increase traffic to your website and build brand awareness. At worst, SEO is a money pit that compromises your brand and website for the sake of the algorithm.
Aussie SEO startup Longtail secures $2.5 million as it embarks on international sales drive Startup News Stephanie Palmer-Derrien 25 June 2019 Sydney SEO startup Longtail has raised $2.5 million from investors including Seek co-founder Andrew Bassat, as it gears up for significant growth.
