Is SEO dead? No, but business owners can use it more effectively
At best, SEO is a fantastic marketing tool to increase traffic to your website and build brand awareness. At worst, SEO is a money pit that compromises your brand and website for the sake of the algorithm.
Google has updated its search algorithm: Say hello to BERT
Google’s latest algorithm update, dubbed BERT, represents the biggest alteration to its search function in the last five years.
Going through a lull? Five areas you should invest in when sales drop
Typically, when sales drop, most business owners default to retreating and cutting costs. However, this is actually the time when you need to accelerate.
Why making your website as light as possible will bolster your bottom line
How will this change affect revenue? If the answer isn't positive, you've got to ask why you're wasting valuable time implementing it.
A need for speed: The best tools for optimising your website’s load time
There are several metrics you can use to improve revenue, but one of the most important is speed.
The secret to achieving great AI ad results
Brand, paid media, SEO and artifical intelligence — they all come together to support each other in the name of great user experience.
Changing your address? You may have more than you think
If you are moving offices or expanding, there are a whole heap of places you’ll need to update your business’ address online.
Only your brand can create demand
"The only thing you can rely on is your brand. That's what you have to build, and that's where you need to spend your time and effort."
When your brand becomes a verb
Your goal should be to get more branded search phrases in your search analytics, and that means popularity, not backlinks.
Focus on the destination and not the journey
Once you've worked out what your goal is, you can work out your strategy, and use SEO as a tactic to help you in reaching your goal.
Perfect paid media performance with organic results
Dig down, find simple problems, and you'll figure out a way to improve conversions and increase an already profitable bottom line.
What’s driving your e-commerce conversions?
The most popular e-commerce platform isn't necessarily the best for your business.
