Posts tagged "seo"

Nearly 70% of small businesses drop their digital marketing provider within 12 months, and half report being upsold on services they don't need, according to first-of-its-kind research from the Australian Small Business and Family Enterprise Ombudsman (ASBFEO) and the University of the Sunshine Coast.

If your agency only talks to you about ROAS, you should fire them, writes Ecom Nation co-founder Mal Chia.

Google has released a new, site-wide ranking signal that rewards sites that publish satisfying content and penalises those that don’t.

At best, SEO is a fantastic marketing tool to increase traffic to your website and build brand awareness. At worst, SEO is a money pit that compromises your brand and website for the sake of the algorithm.

When used for your content creation, the EAT model can significantly transform your website visitors' experience and positively impact your Google rankings.

Think about Search Engine Optimisation (SEO) as Monopoly: the aim of the game is to get as much real estate as you can. These 10 steps show you how.

Whether it’s technology, business models or new markets, digital transformation has something to offer every business. 

Google’s search algorithm is constantly being updated and e-commerce businesses that have neglected search engine optimisation risk losing ground against their competitors. 

Are you scared of committing budget to Google Ads? It’s daunting to push a campaign live when you know there is a sizeable budget behind i…

With lockdowns happening across the nation, the demand for media content continues to grow. Business owners can utilise this demand and grow their presence through DIY PR.

According to Xero’s Tipping point research the timing really is perfect to create a website and gain the edge over your competition.

"What happened to shopping around? Consumers have more power than they realise. They can change governments with a simple vote."