Over the last fortnight we have looked at how retailers and manufacturers and then booking and reservation style services can use their webs…
Over the last fortnight we have looked at how retailers and manufacturers and then booking and reservation style services can use their webs…
Have you ever done the maths on how much sales recruitment costs you, especially when you get it wrong? If you are like most managers the…
Customers are begging for discounts but we don’t want to drop our prices. What selling strategies should I use? If a significant num…
I had an interesting question from the managing director of a shoe company, whose business it is to source and import high quality European …
For this week, I will look at retailers and manufacturers. What percentage of your new business has come to you via your website? Mos…
Paco Underhill, an environmental psychologist, market researcher and author of books such as Why We Buy: The Science of Shopping, says the e…
I was running a “train the sales trainer” session with some experienced, professional sales managers the other day. The session I ran is …
Dear Aunty B,
I am writing to you for help because I am about to be booted out of my business.
Our one mistake was buying a large bu…
Should incentives for my sales people be aimed at quick cash in the door or long-term growth? In the current economic climate, there is litt…
The recession has thrown the sales and marketing strategies of entrepreneurs into disarray. Customers have become more hesitant to buy, sale…
In both my role as a business owner of griffin+row and my role as a mentor of CEOs, it is clear to me that in good and bad times marketing i…
Have you heard yourself saying any of the following? “My most important appointment is prospecting and I do it first up every day.” …
