Posts tagged "search engine optimisation"

Nearly 70% of small businesses drop their digital marketing provider within 12 months, and half report being upsold on services they don't need, according to first-of-its-kind research from the Australian Small Business and Family Enterprise Ombudsman (ASBFEO) and the University of the Sunshine Coast.

You’ve probably been relying on SEO as a performance marketing tool when, in fact, it’s anything but.

Google has released a new, site-wide ranking signal that rewards sites that publish satisfying content and penalises those that don’t.

At best, SEO is a fantastic marketing tool to increase traffic to your website and build brand awareness. At worst, SEO is a money pit that compromises your brand and website for the sake of the algorithm.

When used for your content creation, the EAT model can significantly transform your website visitors' experience and positively impact your Google rankings.

Think about Search Engine Optimisation (SEO) as Monopoly: the aim of the game is to get as much real estate as you can. These 10 steps show you how.

Google’s search algorithm is constantly being updated and e-commerce businesses that have neglected search engine optimisation risk losing ground against their competitors. 

"There are no good guys in the big tech versus old media fight. When the elephants butt heads, the ants get trampled."

Search engine optimisation has been a prominent strategy in marketing plans for over 20 years. But the truth is, SEO is dead. 

Digital marketing for SMEs has never been more important, because the online marketplace remains relatively unaffected by COVID-19.

One of the best ways to ensure your company website is hitting all the right notes to maximise its search results is through local SEO.

Google has admitted a glitch in its search algorithm yesterday was the culprit of a "massive shift" in traffic away from small businesses.