Recent studies have pegged customer acquisition as the priority for businesses in 2012. And yet most in business have little idea how to lur…
Recent studies have pegged customer acquisition as the priority for businesses in 2012. And yet most in business have little idea how to lur…
We seem to spend an inordinate amount of time trying to put ourselves in buckets and boxes. “X” seems to have become a required answer f…
More than 650 retail store closures have been announced since the beginning of the year, and more than 1,600 workers left without jobs – t…
One of the great things about writing for SmartCompany is that the blogs you have written over many years, almost five in my case, are there…
Ever noticed those print and billboard ads for expensive cars that tell you how little per week you have to pay to own the latest model? Wel…
It is five times easier to keep a customer we have than to get a new one – so taking customer satisfaction and retention seriously should …
The major purpose of a systematic staged lead conversion system is to manage the progression of a sales lead through to a sale transaction. …
The American Express Global Customer Service Barometer found that Australians will pay more – in fact, up to 12% more if they just got bet…
This article first appeared on November 23, 2007. Dear Aunty B One of the admin staff has just resigned and indicated that the young sales m…
At the recent German Neuromarketing Congress 2012, researchers demonstrated the impact of physiological reactions on what we think we experi…
It’s not something that I openly admit to but it is pretty standard for most small business operators. And that is that, for at least part …
This article first appeared on December 16, 2009. Dear Aunty B, We have made a big investment in sales staff this year in order to boost …
