Posts tagged "sales strategy"

Businesses should price products using asymmetrical anchors, drawing a customer’s attention to the option you want them to buy.

The author landed a job at a recruitment agency where she had to train herself to get over her debilitating fear of cold calling.

Your cold-call sales strategy is based on a social obligation from last century. It's no longer proper manners to answer the telephone.

Having engaged with 300 leaders, I’ve learnt where their sales teams have been exposed and left wanting during the crisis.

Have you ever come across a salesperson making big assumptions about you, your needs and expectations, or your experience?

Every client likes different things. They have different ideas of what value is, and it might not be what you think it is.

If you want 2019 to be a bigger and better year, you’re going to need a plan, because success is the result of a clear strategy.

Research shows only 20% of salespeople are fully effective when sales prospecting, but according to Sue Barrett, prospecting hesitation can be overcome.

In this sales trend from the Barrett’s 12 Sales Trends Report for 2018, David Hubbard explains how sales and marketing can work together to excel at generating revenue.

Blue Ocean Strategy work is focused on finding and executing strategic moves called "value innovation" that deliver powerful leaps in value for both the organisation and buyer, and render rivals obsolete.

This week we thought we would touch on the differences between business, sales, and marketing strategies.

This is because there’s usuall…

Many chief executives and sales leaders face the same issues. But the good news is these businesses don't need to do anything too radical to improve.