How many benefits should we list about ourselves when we are trying to convince a customer to do business with us? More must surely be be…
How many benefits should we list about ourselves when we are trying to convince a customer to do business with us? More must surely be be…
Questions are powerful in sales and marketing. When you use them correctly they uncover needs, challenge thought processes, demonstrate your…
I was on the receiving end of a customer experience this week that completely and irrevocably changed the opinion I had of a particular comp…
Conversion rates are the percentage of leads who take a specific action you want. For example, for online businesses it’s the percentage o…
I was emailed a question this week about positioning. My friend and colleague @anthonyjoseph wanted to know my thoughts about the relationsh…
“There is more power in unity than division.” – Emanuel Cleaver Deloittes have recently produced a new report called Navigating the Digital …
What organisation wouldn’t like a big leap in customer loyalty? What magical marketing promotion would deliver a result like that? The qui…
Two companies. Two well-intended product changes. Two expensive and embarrassing examples of how failing to understand real-world behaviour …
“We always like to reveal the fact that the emperor has no clothes. And children are best at that. They teach us how to see the world in t…
The brand question this week is a great doorway highlighting something every company tries to avoid… What’s going on with McDonald’…
Many companies in B2B sales are looking for more growth in their respective market segments; however, their sales and business leaders are s…
Chug an honesty pill. Be as transparent as a ghost. Individualise the way you talk to your ‘targets’. Be able to overlay and understand …
