Thousands of Aussie SMEs flock to Instagram reels through e-commerce trend #bizreels2024
E-commerce leaders have challenged Australian SMEs to post an Instagram reel every day for 28 days, using the hashtag #bizreels2024.
Why you’ll never see Merry People and Twoobs on sale
Two Australian footwear brands are among those opting not to go on sale this Black Friday weekend — or ever, for that matter.
Fake website scams: Gorman, Frankie Says Relax issue warnings over imitation sites
Australian fashion label Gorman has once again warned customers to beware of imitation sites, after scammers tricked buyers into purchasing items from a fake digital storefront.
Fantales will cease production, joining the long list of abandoned Australian treats
Confectionery giant Nestlé will cease the production of Fantales lollies from next month, saying Australia's sweettooths have largely moved beyond the chocolate-covered caramels.
Techniques to help you sell when you don’t like selling
How can we sell if we don’t like selling? By using techniques from behavioural science to shift the emphasis from selling to buying.
How hedging can make you more persuasive and benefit your business
Contrary to what we might assume, new research reveals it’s the type of hedge, rather than whether we hedge, that can damage persuasion.
Melbourne’s YourGrocer the latest delivery service to collapse, citing “tough global economic conditions”
Melbourne fresh produce delivery service YourGrocer will cease operations on Friday, exiting the hard-hit market just days before the Christmas rush.
Retail sales growth up 5.5% this year, as inflation sets in
Australian retail sales are on the rise — but new research suggests growth is being driven by inflation, not by consumers buying more.
Shopify Capital: E-commerce giant to offer loans of up to $2.5 million to Australian businesses
E-commerce platform Shopify has introduced a new business financing product to the Australian market, offering up to $2.5 million in funds repayable as a percentage of future sales.
Metricon to cut workforce by 9% as inflationary pressures and a building backlog weigh on the sector
Hardship continues for Australia's largest home-builder Metricon, which is set to reduce its 2500-strong headcount as the sector is buffeted by economic headwinds.
It’s not just Dry July: Non-alcoholic beer sales are exploding, Australian brewers and retailers say
Non-alcoholic beer makes up more than 1% of beer sales at the retail level, and industry observers expect that figure to hit 2% by 2025.
Bring your “A” game: How to improve your marketing management
The simple As model can help with the understanding of the basic elements of the marketing management process, and identifies the importance of the customer.
