Tap into the power of persuasion: Believing in your product is crucial, but don’t fool yourself
Believing in the product you're selling is a strong motivator, but it's important to consider how other motivating factors may lead to self-deception.
Need to ask for a favour? How you ask for it will likely have a significant bearing on whether you receive an affirmative response.
For t…
Landing a glowing review for your business or product can be a big confidence boost for SMEs and potentially help drive sales, as studies ha…
Ordering the same meal as a potential client or employee while closing a deal or having a lunch meeting has been shown to boost trust, accor…
In the United States, Starbucks has outraged customers by changing its customer loyalty program from a system that rewarded people for the n…
Business owners need to understand the science behind trust if they are to achieve success, according to one neuromarketing specialist. A…
