How to use customer reviews to drive better business results
Customer reviews are a way to build trust in your brand and help us to turn that brand trust into measurable ROI through increased web traffic, sales, revenue and, eventually, long-term loyalty.
Meet Reel.Reviews, the video testimonial startup that’s boosting website conversions for leading e-commerce players
Video testimonial startup Reel.Reviews is helping some of Australia's fastest growing e-commerce startups boost their site traffic and conversions after just three months of operations.
Catching feelings: Why SMEs should respond to negative online reviews
Though businesses are strongly advised to respond to negative online reviews, most of them don’t know how to.
Is your online store dazzling? Here are seven things e-commerce retailers can do to stand out
Sure, your products have to be good, but it really is the small things that matter when it comes to an online store.
Digital8’s Joe McCord on how to improve local SEO for your small business
One of the best ways to ensure your company website is hitting all the right notes to maximise its search results is through local SEO.
“It’s a no-brainer”: How to use feedback loops to fuel business growth
Understanding your customers' wants and needs through feedback loops is key to managing satisfaction, loyalty and retention.
“Hidden epidemic”: Google faces class action after business owner wins right to probe negative review
Google is facing claims it has not done enough to prevent the spread of defamatory material on its platforms, and now faces a potential class action.
HealthEngine faces Court over allegedly sharing patient info and deleting negative reviews
HealthEngine will face court over allegations it deleted negative reviews and made money from sharing personal information without adequately disclosing it.
When is a Google review considered defamatory?
Bad online reviews can make or break a business, with a single negative comment enough to turn away a potential customer or client.
Why you’re 331% more likely to listen to friends than advertising when planning a wedding
Personal word-of-mouth marketing from family and friends resonates more than advertising, especially in the context of planning a wedding.
Why women drive word-of-mouth marketing
Word-of-mouth marketing needs to be a priority, because 83% of Americans are more likely to purchase a product after receiving a verbal recommendation.
Over 25,000 HealthEngine online reviews allegedly “sanitised” as SMEs warned against modifying testimonials
An investigation into the practises of Australian doctor booking service startup HealthEngine has accused the company of “sanitising” and modifying customer reviews en-masse