Avoid elephants and frame a message that sticks Business Advice Michel Hogan 18 September 2018 If you are trying to get people to hear your message, unless the language has the frame you want, using it can be downright detrimental.
How a Wi-Fi password changed behaviour Marketing Bri Williams 9 July 2018 Small tweaks – like changing your Wi-Fi password, or using a noun instead of a verb – can make a difference to you and your business.
