How smart brands are approaching collaboration
The new must-use approach to collaboration for trending brands is licensing: a strategic mix of marketing, sales and law.
A Melbourne fintech startup that aims to be the “world’s most flexible payments platform” is rebranding itself at the same time as bed…
A Melbourne fintech startup that aims to be the “world’s most flexible payments platform” is rebranding itself at the same time as bed…
Last week was a big one for me and my team at Marketing Angels as we launched our new website and unveiled new branding at the same time. We…
Be true to yourself! Embrace the real you! Fundamental philosophical imperatives or contrived marketing slogans? The answer, of course, i…
Accounting firm Ernst & Young has a new name that’s causing it a spot of bother. From July, the global firm rebranded itself to simp…
Food franchise Fasta Pasta has undergone a significant rebrand in a bid to gain a more corporate image, providing some interesting pointer…
Popular RV company Winnebago Australia has officially changed its name to Avida Motorhomes, following a legal dispute with American company …
A friend described the following scenario to me via email.
A business he advises keeps getting distracted by new opportunities before the…
Telco giant Telstra will attempt to rebrand itself as it undergoes a massive internal restructure, adopting a new colour pallet for advertis…
