Posts tagged "rebranding"

There are a few key aspects it appears Musk has forgotten about that are essential when undergoing a rebrand. Here's what SMEs can learn from it.

In a week where we have seen two deaths and thousands of people displaced by floods, the Bureau of Meteorology has got its timing badly and critically wrong.

When it comes to rebranding your business, it may seem a little overwhelming at first, but with careful planning and execution it is definitely worthwhile.

There's real value in rebranding if you can generate media attention and define your brand perfectly for your market. Mia Fileman shares her tried-and-tested strategies.

Well-known cheese product Coon Cheese will be known Cheer Cheese from July, after a six month-long search for a new name.

Confectionery giant Nestle has threatened legal action against a Victorian family-owned shop over the use of the trademarked term "Freckles".

Was Facebook's rebranding a hit or miss? Here are five strategies you can borrow from Facebook to help you with your own company's rebranding.

Blanding, simplification, minimalism or dumbing down for your audience? Call it what you will, it’s been gaining momentum.

Brand identity is the aggregation of all the little pieces that make up how your company will be perceived.

The problem with rebranding is unless you first clean up what’s underneath, it won’t last, and it will be a matter of time before the rot resurfaces.

In July, Nestlé lost its case in the European Union to protect the four-finger shape associated with KitKat, generating discussion about shape and design.

When thinking about brand, marketing gets most of the love, so here is a list of things you should consider when you think about achieving a brand result.