What not to learn from Elon Musk: Powerful lessons for SMEs from Twitter’s rebranding Branding Melissa Packham 14 April 2023 There are a few key aspects it appears Musk has forgotten about that are essential when undergoing a rebrand. Here's what SMEs can learn from it.
You’ve stuffed up, now what? Why the power of a genuine apology can move mountains Leadership Sue Parker 14 August 2019 We have all stuffed up and will do so again in many different ways. After all, we are not robots and mistakes are part of life and the human condition.
Blandification™ and the state of modern branding Arts & Media Jeffrey Oley 14 March 2019 Blanding, simplification, minimalism or dumbing down for your audience? Call it what you will, it’s been gaining momentum.
How is your company perceived? A guide to building a strong and successful brand Marketing Russell Britton 31 January 2019 Brand identity is the aggregation of all the little pieces that make up how your company will be perceived.
Uber’s shiny object: Why a new logo won’t fix a rot beneath the surface Branding Michel Hogan 25 September 2018 The problem with rebranding is unless you first clean up what’s underneath, it won’t last, and it will be a matter of time before the rot resurfaces.
