Businesses that stand for something greater than what they sell are more likely to be profitable post-pandemic Business Advice Carl Gough 25 February 2021 Just as the global pandemic has changed the way we work, it has also changed what people expect from brands and businesses.
Who Gives a Crap, Patagonia and Thankyou Group: Why purpose-led marketing is excellent, but not enough Branding Dan Monheit 14 December 2020 Does long-term, purpose-led branding influence consumer decisions, given behavioural science indicates our minds are more focused on the here and now.
