In the world of building startups, founders can find themselves out on a playground that can be both scary and exhilarating.
With tough …
In the world of building startups, founders can find themselves out on a playground that can be both scary and exhilarating.
With tough …
In today’s world, if you are not directly in sales you are supporting someone who is.
This is why sales really is a team effort. Sales …
Poor customer service has never been excusable. Prior to the advent of social media, the rule of thumb was that on average, disgruntled cust…
Many of us might not pay much attention to the photo associated with our public facing profiles on platforms like LinkedIn or Twitter.
M…
Word-of-mouth marketing has always been the trump card of the smaller business operator. Cheap, effective and usually controllable, this age…
By Dr Anne Lane and Dr Kim Johnston
Donald Trump Jr recently stirred up a rainbow of reactions on Twitter when he compared refugees to S…
Attracting customers is a lot like chasing a date and there are some basic marketing principles that can turn that around for your business,…
By Marina Holmes
As a communications professional for over 10 years working in San Francisco and Melbourne, I’ve worked with and hired m…
By Paul Wallbank
What does a business do when it’s faced with a PR crisis? Recently Australia witnessed a spectacular example o…
Announcing the $1 billion innovation statement in December may have been “good PR” for the government but not implementing the investor …
A 21-year-old entrepreneur has claimed to have signed high-profile celebrities such as Jimmy Barnes and singer will.i.am to feature on hi…
Former journalist Jessica Evans started her own PR service six months ago after seeing several businesses with interesting stories fail t…
