By Gary Mortimer, Queensland University of Technology and Louise Grimmer, University of Tasmania
Coles is aiming to have private label pr…
While brand might be everything for businesses trying to get noticed in the perilous modern retail landscape, one e-commerce startup fresh o…
Retailing giant Amazon has snapped up a series of Australian trademarks related its private label brand AmazonBasics, which experts believe …
David Jones plans to increase the number of private label food products on offer to 70% of its range by 2020, as it continues its foray into…
Metcash is the latest grocery chain to roll out private label brands with fancy packaging as it courts shoppers wanting ethically sourced, q…
Woolworths will target consumer goods categories like hair care with its new private label lines – but the supermarket chain’s branding will…
Woolworths has revealed plans to axe its ‘Select’ private label product line, as the supermarket giant attempts to increase its food and…
By Gary Mortimer, Queensland University of Technology
Woolworths’ plan to rebrand its private label ranges in an attempt to meet chang…
In the ongoing stoush about consumers buying “home brand” or “private label” products an article this week caught my eye – well, mostly, t…