Ned Dwyer launched his web development business Tweaky in 2012 as a way for SMEs to make small changes to their websites for a set fee. The …
Ned Dwyer launched his web development business Tweaky in 2012 as a way for SMEs to make small changes to their websites for a set fee. The …
A full page ad by Miele grabbed my attention last week. The ad said I could save $10,066 on a range of their appliances, but I’m not in th…
Imagine you are about to check out from your overnight stay at a hotel in Paris. You get to the counter and the receptionist smiles and asks…
So this shopper visited a well-known retailer looking to buy an Apple TV. The advertised price was $107, but knowing this retailer was open …
Is it better to be wanted or needed? For too long businesses have clung to the proposition that meeting a customer need is the way to succes…
As the old joke goes, there’s nothing mini about mini-bar prices and while I’m typically too tight to buy anything on offer, this mini-bar m…
“How can people tell you what they want? If we ask them what they want, we’ll end up doing Swan Lake every year!” – Mario D’Amico,…
It’s been three months since the 1888 Hotel launched in Sydney, and the hype around it hasn’t let up. The world’s first ‘Instagra…
It’s usually at this time of the year when business owners sit down and start working on next year’s budget. For most businesses, one of the…
This week, the long-running debate about why Australia has some of the highest retail prices in the world surfaced again. And in a much more…
Last week I spotted a special offer being promoted by a large electrical goods retailer, $1 delivery on small and portable appliances. G…
A while ago I watched an episode of The Price is Right, a game show where contestants guess the price of goods to win prizes, prizes, prizes…
