Posts tagged "pricing strategy"

Businesses should price products using asymmetrical anchors, drawing a customer’s attention to the option you want them to buy.

If you are in business and you choose to raise your prices, you don’t need to seek permission, give context, justify the increase or explain why.

Here’s how you can adjust your marketing strategies to maintain customers and tap into the current budget-conscious consumer market. 

The new year brings with it the perfect opportunity to review your pricing strategy and make sure your business remains profitable.

The following questions will help guide your pricing strategy decisions, starting with a top-down approach and ending with cost structure.

Strategy may not be everything you need for success, but without strategy, even the most brilliant ideas will just remain shiny thought-bubbles.

Why retailers must be open about pricing, have easy-to-view stock availability and diminish perceptions of cost through numbers psychology.

Australian retailers' approach of "relentlessly" offering discounts is unsustainable and leading to billions in unnecessary promotions every year.

Many businesses hesitate to expand into an overseas market, preferring to focus instead on domestic growth. Whilst this is a perfectly legit…