Posts tagged "pr"

Consumers are chasing a way to form more personalised connections with the businesses they choose to purchase from. Here's five brand marketing tips to take from the pandemic.

One of the first things we ask about when we advise clients on public relations strategies is their key business objectives for the next 12 …

Here are some of the most common mistakes businesses make when pitching to media outlets, and how you can stop tripping up. 

Bench PR founder Jocelyn Hunter explains what business leaders can learn from Scott Morrison’s response to Australia's devastating bushfires.

We have all stuffed up and will do so again in many different ways. After all, we are not robots and mistakes are part of life and the human condition.

Don’t be afraid to tell the world about your success. Once you start to see the positive responses rolling in, you’ll wonder why you didn’t do it sooner.

Barely a week goes by without an organisation outed for some perceived or real transgression, caught in the crossfire of what they do and how they do it.

If you visited the Wikipedia page for Guarita State Park in South America a few weeks ago, you would have seen a photo featuring North Face clothing.

It's often said there is no such thing as bad publicity, but the following publicity-seeking behaviours remind us this isn't true.

Unless you’ve been living under a rock, you will have noticed the media, and subsequently, the PR landscape, is experiencing some pretty dramatic shifts.

Typically, when sales drop, most business owners default to retreating and cutting costs. However, this is actually the time when you need to accelerate.

It’s high time for businesses to get involved in the cannabis industry — and an opportune time for PR professionals to navigate through the ‘green mist’.