How to get the most out of positive media coverage
You’ve scored the perfect piece of media coverage, celebrated and sent a tweet. But there's more you can do to extend your fame past the alloted 15 minutes.
Around two months ago, Paridhi Jain’s business landed some fortuitous media coverage, finding itself at the centre of a short segment on C…
“What’s the difference between PR and marketing?” It’s a common question and one that was posed to me last week when I presented a w…
