Posts tagged "PR advice"

If you’re a business that wants to build visibility and secure media headlines, then look no further than your purpose and values when it comes to pitching your stories to media, writes Odette Barry.

Zotts and Co founder Kristen Zotti helps explain what businesses can do when they go viral for the wrong reasons and attract criticism online.

There’s one area that cannot be entirely outsourced or delegated by a boss, and that is brand, communications and marketing.

Don’t be afraid to tell the world about your success. Once you start to see the positive responses rolling in, you’ll wonder why you didn’t do it sooner.

It's often said there is no such thing as bad publicity, but the following publicity-seeking behaviours remind us this isn't true.

It’s high time for businesses to get involved in the cannabis industry — and an opportune time for PR professionals to navigate through the ‘green mist’.

Businesses and startups alike are increasingly using video news releases with highlight footage and interviews to promote their brand.