Woolworths CEO Brad Banducci to retire as supermarket giants face major scrutiny
The Woolworths CEO will depart as the Treasury, the ACCC, and a Senate inquiry probe conditions in the Australian supermarket sector.
Here’s why brands should have some fun on Meta’s Threads
Meta launched Twitter clone, ‘Threads' and over 30M users signed up within 24 hours. And brands like Gelato Messina are getting wild with it.
Qantas, ‘the Bureau’ and Spotify: The PR wins and sins of 2022
As businesses emerged from lockdown fatigue in 2022, some were revived and made their mark, while others attracted the wrong kind of media attention for their operations.
Should businesses pay Elon Musk’s $8 Twitter verification fee? PRs share their expert advice
Twitter's uncertain future has made it a brand risk in the eyes of Aussie PR professionals. But they're still telling clients to pay the $8.
How brands like Who Gives a Crap and Heaps Normal benefit from purpose-led PR
If you’re a business that wants to build visibility and secure media headlines, then look no further than your purpose and values when it comes to pitching your stories to media, writes Odette Barry.
“Issues are very rarely truly resolved”: Adelaide Crows apology for 2018 training camp an example for businesses, crisis management expert says
The latest apology from the Adelaide Crows can serve as an example for businesses facing high-profile scrutiny, according to crisis management expert Tony Jaques.
Speak up or shut up: What to consider when your business is put under a media spotlight
When you’re in the public spotlight over a high-profile issue, it’s a common misapprehension that an organisation must speak to the media — and right away.
Here’s what you should do if Morrison or Albanese turn up at your business
Businesses should think very carefully before welcoming politicians during an election campaign, according to the experts.
Rebrands, bans, and vaccines: The PR wins and sins of 2021
Despite the pandemic, some organisations managed to win us over this year, while others caused a stir in their big PR sins.
Why every team member must be a public ambassador for your brand
Public relations is way more than media relations and it cannot just be left to your PR and marketing team to bring to life your brand strategy.
A five-step strategy to ensure your PR pitch goes the extra mile
Want to get the best results from your PR pitch? Kate Engler of Meet The Press MasterClass shares a five-step strategy to make sure your pitch goes the extra mile.
In the thick of it: How the timing of political turmoil is strategically planned (and what businesses can learn from it)
The announcement of the investigation into Gladys Berejiklian was released at the perfect time to create a significant and prolonged amount of media attention.
