Why you should stand up for your staff (and buy a Porsche 918 Spyder)
In an urge to appease difficult clients, many bosses are willing to throw staff under a bus. But the old cliché ‘the customer is always right’ is wrong.
BlackBerry has unveiled a new Android-compatible BlackBerry 10 smartphone with a price tag of $CAD2340 ($A2373), which is aimed at the high-…
A simple way to look at brand equity is difference between the price you could charge for your product or service and the price you could ch…
The journey that Audi are now taking shoppers on started almost a decade ago. While much of the scene-setting I’m providing is supposition, …
