Thongs Australia saw a gap in the market and has now sold more than 50,000 pairs of Australian-made thongs
The Australian lifestyle is synonymous with thongs and beach culture, so when Scott Jungwirth discovered no Australian-made thongs exist, he and two business partners decided to step up and fill the void.
My biggest mistake: Ian Jensen-Muir, CEO of Genesis Health + Fitness
Given Genesis Health + Fitness’s track record, Ian Jensen-Muir has obviously made a lot of good decisions, but he says it hasn’t all been personal bests, and one of his biggest mistakes was one he encountered early on in the business.
Save the origin story — investors want to back the product, not the person
Origin stories might be the way to people’s hearts, but not to investors' wallets.
How to grow your business’s market share during an economic downturn
History has shown businesses that continue to invest in their marketing when the economy is down are the ones that thrive when spending is back up.
I sold my startup. Here are seven things I’d do again
Sarah Pearce sold her business Travelshoot to Luxury Escapes last year. Here are some valuable learnings she picked up along the way.
How re-inventing your business model can destabilise your competition and accelerate growth
In this extract from The Essential Entrepreneur, Richard Turner shares strategies for using the market strength of existing competitors against them in order to accelerate the growth of your own business.
My first business failed, but today my company turns over $4 million. Here’s what failure taught me
Jacine Greenwood's ‘overnight’ success story with Roccoco Botanicals has taken decades of hard work, and her first business, Eclogite, actually failed.
Francesca Jewellery has donated nearly $1 million to Aussie charities through its Awareness Bracelets. Here’s how it did it
SmartCompany Plus sat down with Rachel Vasicek to find out why giving back is so important to the Francesca Jewellery mission, and why running a market stall is the best way to learn how to sell.
My biggest mistake: Daniel Flynn, co-founder of Thankyou
What happens when your biggest mistake is also one of your biggest successes?
COVID-19 forced Thankyou to rebuild its supply chain, but it also saved the business
While it destroyed many businesses, COVID-19 generated a major spike in the demand for a product that Thankyou produced — and it saved the business.
Bon Maxie’s founder nailed a niche in the accessories market, using Instagram to grow a seven-figure business
Bon Maxie founder Clare Spelta sat down with SmartCompany to talk about growing her business on Instagram and the importance of finding niches in the market to solve customer problems.
How openness to new ideas helped Domain retool its Sydney headquarters for the hybrid work revolution
Real estate platform Domain overhauled its HQ to accommodate its workers, chief people and sustainability officer Ros Tregurtha says.
