Rovers, hypnotherapy and pocket farms: Five Aussie startups that scored $20 million this week
We've got some super interesting startups to chat about in this week's funding round up. Let's take a look at where the cash is splashed.
From small to big and back again: Five lessons from a tumultuous 2020
Ian Ugarte spearheaded momentous shifts in 2020, but now, his business is more profitable and productive than ever, with better attendance and engagement metrics across the board.
How to successfully market your business after you pivot your operations during COVID-19
So, you’ve changed up your business model. But how do you market a business pivot to your customers while attracting new customers?
Fella Hamilton
This year, Fella Hamilton co-founder Sharon Hamilton took on the challenge of pivoting her 51-year-old ladieswear brand.
HungryHungry
When lockdowns were introduced, HungryHungry's founders realised a feature they had built, but hardly used, could help keep hospitality alive.
Woohah Productions
Woohah Productions may have seen business dry up in March, but within a week, it had turned its storage warehouse into a broadcast studio.
Spacenow
Pre-pandemic, Spacenow operated an ‘Airbnb for office space’, until social distancing forced the team to get creative.
Elenium Automation
Having always focused on technology for the aviation sector, Elenium Automation should have been one of the hardest hit by the pandemic.
How to market a business pivot
SmartCompany's startups and tech editor Stephanie Palmer-Derrien quizzes three business owners and experts on their stories of marketing a pivot during COVID-19.
How to maintain strong customer relationships during a pandemic
Whether a business is struggling due to lockdown or booming due to new demands, customer relationships have never been more important.
How to stay successful in a business environment that’s anything but status quo
Navigating the next few months is all about preparedness and building for resilience as new opportunities emerge and others vanish.
Five ways Australian businesses can continue to create content, pandemic be damned
Ensure your content marketing strategy keeps moving forward by leveraging these five COVID-19-proof content types.