From Lorna Jane to Hungry Jack’s: Here are 2020’s PR winners and sinners
This year, we witnessed some organisations bury into reputational damage, while others won customers over through innovation and connection.
B2B activism is growing: But is it corporate accountability or commercial censorship?
When does the act of removing products from stock, or boycotting a major supplier, move beyond marketing strategy to moral act? And when does it become censorship?
‘The last straw’: Pet food retailers the latest to sever ties with Pete Evans after neo-Nazi social media post
Celebrity chef Pete Evans has been dropped by his publisher, major supermarkets and bookstores have removed his products from shelves, and now his pet food brand is disappearing from shops after he shared a neo-Nazi symbol on social media.
From fake anti-virus drugs to Pete Evans’ ‘biocharger’: The role of the TGA in COVID-related advertising
The Therapeutic Goods Administration has never been better equipped to control the advertising of false cures than now. So is it doing its job?
Lorna Jane accused of “distasteful, cheap and exploitative” marketing ploys over ‘anti-virus activewear’ claims
Lorna Jane is using “distasteful, cheap and exploitative” marketing techniques, leveraging COVID-19 fears to try to sell its latest activewear range LJ Shield, says one marketing expert.
Coronavirus update for business: Pete Evans fined, the software on the up, and is the stimulus package a “colossal mistake”?
Pete Evans cops fine for COVID-19 advertising breach, former chief economist pooh-poohs stimulus, and bleach manufacturers issue injection warnings.
