Adam Schwab: Peloton’s bumpy ride shows the irrationality of public markets Leadership Adam Schwab 9 February 2022 Peloton’s recent execution has certainly not been flawless, however the underlying business remains incredibly popular.
‘And Just Like That’: Peloton’s SATC comeback was clever but one viral ad won’t fix a crisis Opinion Sally Branson Dalwood 15 December 2021 Peloton's retort to Sex and the City was perfect as a popular culture comeback. But as a crisis management strategy? Well, it’s debatable.
