‘And Just Like That’: Peloton’s SATC comeback was clever but one viral ad won’t fix a crisis Opinion Sally Branson Dalwood 15 December 2021 Peloton's retort to Sex and the City was perfect as a popular culture comeback. But as a crisis management strategy? Well, it’s debatable.
What is Peloton anyway? A closer look at the $43 billion fitness-tech giant speeding to Australia Startup News Stephanie Palmer-Derrien 15 June 2021 Cult fitness-tech company Peloton is set to launch its stationary bikes in Australia next month. But what is it, and where did it come from?
