Qantas, ‘the Bureau’ and Spotify: The PR wins and sins of 2022
As businesses emerged from lockdown fatigue in 2022, some were revived and made their mark, while others attracted the wrong kind of media attention for their operations.
Peloton fires nearly 3000 staff, some by removing Slack access
As a parting gesture, Peloton told the former employees they would get a "meaningful" severance package, which included a free Peloton membership — for one year, valued at $468.
Adam Schwab: Peloton’s bumpy ride shows the irrationality of public markets
Peloton’s recent execution has certainly not been flawless, however the underlying business remains incredibly popular.
Rebrands, bans, and vaccines: The PR wins and sins of 2021
Despite the pandemic, some organisations managed to win us over this year, while others caused a stir in their big PR sins.
‘And Just Like That’: Peloton’s SATC comeback was clever but one viral ad won’t fix a crisis
Peloton's retort to Sex and the City was perfect as a popular culture comeback. But as a crisis management strategy? Well, it’s debatable.
Pinterest’s weight loss ban demonstrates the changing relationship between advertisers and consumers
Pinterest's latest move reflects a wider trend of the changing, more socially-conscious relationship between advertising platforms, brands and consumers.
What is Peloton anyway? A closer look at the $43 billion fitness-tech giant speeding to Australia
Cult fitness-tech company Peloton is set to launch its stationary bikes in Australia next month. But what is it, and where did it come from?
US fitness tech company Peloton to open retail stores in Australia this year
US fitness and technology retailer Peloton will bring its Peloton Bike and Bike+ products to Australia later this year.
