‘Paid Social’ is not a marketing strategy Marketing Mal Chia 7 September 2022 If your agency only talks to you about ROAS, you should fire them, writes Ecom Nation co-founder Mal Chia.
From banking to bedding, superannuation to shoes, startups are flipping marketing on its head Marketing Athan Didaskalou 17 February 2020 As a former brand strategist, I’ve seen brands afraid to take a risk and try something new, who end up boring their consumers.
