“An ad is not a strategy”: Federal government fury at Optus’s apology in weekend newspaper
Optus took out a full-page ad in the major newspapers on Saturday to apologise for the cyberattack and to encourage people to visit its website to learn more about suitable steps to protect themselves.
Why did Optus keep the identity data of millions for six years?
Millions of Australians are now worrying about their driver’s licences, passport numbers and Medicare numbers ending up in the hands of criminals because Optus hung on to this data for six years.
Unlike Uber, Optus may not have actually been ‘hacked’
Not even two weeks have passed since Uber was hacked, and now Optus, one of Australia’s leading telecommunications companies, has suffered a similar, much more public fate.
The Prime Minister wants Optus to pay for passport replacements
Prime Minister Anthony Albanese took to Parliament to state that the telco should pay for victims to obtain new passports.
CBA, Australia Post, Binance and more assure customers their data is safe after Optus breach
Some Australian businesses are taking the opportunity to remind customers of their own robust security systems in the wake of the Optus hack.
It’s time for companies to be more transparent about customer data, or risk ending up like Optus
Companies must reconsider how they store and retain data and reassess who they use to process it.
Optus offers data victims a free subscription to Equifax — an identity protection service that’s previously been hacked
Optus is offering customers 'most affected' by last week's data breach a free subscription to credit-monitoring company Equifax Protect. That name should ring a bell.
Alleged Optus hacker deletes extortion threat after releasing what it claims are details of 10,000 customers
An account claiming to have hacked Optus has deleted its extortion threat and apologised, not long after releasing a data set it claimed belonged to 10,000 customers.
Optus’ approach to telling customers their data was at risk is a lesson in what not to do
Marketing and branding experts distill three lessons in brand communication and trust from Optus' handling of its data breach.
