The ability of online advertising to make a lasting connection with consumers may be on the wane, according to a new Dynamic Logic study rep…
The ability of online advertising to make a lasting connection with consumers may be on the wane, according to a new Dynamic Logic study rep…
If search traffic is anything to go by, the US recession is already here! Businesses online will need to rethink their strategy. Keep the …
The US Interactive Advertising Bureau has surveyed the readers of its newsletter on what’s going to happen in 2008. More than half (53%) b…
Internet advertising spending grew by over $US1 billion, or 17.2% in the first nine months of 2007, the only media category to achieve doubl…
Google Australia has a new general manager. Karim Temsamani talks to AMANDA GOME about the direction the company is taking and the trends he…
Websites with niche appeal or smaller audiences could drop off the radar under a new standard methodology for measuring online advertising c…
Google Australia has a new general manager. Karim Temsamani talks to AMANDA GOME about the direction the company is taking and the trends he…
Entrepreneurs need to be more clever in the way they use paid search advertising. While search engine advertising has helped entrepreneurs m…
Downloading and streaming is booming, according to a new report from Nielsen Online. More than one-third of Australian internet users have d…
Real estate advertising – a key source of revenue for newspapers – is rapidly moving to the online environment, so much so that online r…
A surge in spending on online advertising in the September 2007 quarter in Australia will see it leap ahead of radio and magazines to become…
Paid search advertising grew to take the largest share of Australia’s online advertising spend in 2006, according to a new report by onlin…
