Five tweaks in two weeks: Small changes that will make a big difference to your business Business Advice Bri Williams 1 December 2021 These small refinements to your business will have a big impact on your customer experience.
Learning from Kogan: How effective is false discounting? Marketing The Conversation 30 May 2019 How effective is price manipulation and discounting? Given checking and comparing prices is dead easy online, what could a retailer possibly gain?
Abandoned online shopping carts: Why being cagey about pricing is harming your business Retail Bri Williams 27 August 2018 Why retailers must be open about pricing, have easy-to-view stock availability and diminish perceptions of cost through numbers psychology.
