Why social activism can sometimes benefit a brand’s apolitical rivals Advertising Jessica Vredenburg 9 May 2022 Weighing in on a divisive issue becomes a calculated risk. Customers may stop buying a brand if it supports the “wrong” side of an issue, or supports it in the wrong way.
Nike’s latest campaign isn’t inspiring — it’s lazy Advertising Michel Hogan 11 September 2018 There’s a fine line between assent and exploitation and Nike's campaign is flirting with the wrong side of it.
