Ordering the same meal as a potential client or employee while closing a deal or having a lunch meeting has been shown to boost trust, accor…
Ordering the same meal as a potential client or employee while closing a deal or having a lunch meeting has been shown to boost trust, accor…
In the United States, Starbucks has outraged customers by changing its customer loyalty program from a system that rewarded people for the n…
Social media users receive a hit of neurotransmitter dopamine when they share content online and the act of sharing triggers their “ult…
“Money may not buy happiness, but I’d rather cry in a Jaguar than on a bus.” – Francoise Sagan Cars are far more than a means of tra…
“How can people tell you what they want? If we ask them what they want, we’ll end up doing Swan Lake every year!” – Mario D’Amico,…
At a client conference last week on the future of consumer behaviour, we were asked the following question: “It seems that consumers are l…
“I am not absent-minded. It is the presence of mind that makes me unaware of everything else.” – G.K. Chesterton. Flooded with impr…
As any marketer worth her salt knows, your marketing is only as effective as your understanding of your audience. Back in the early Mad…
This week a client asked an interesting question, which made me stop and think: “How could we articulate and provide proof that great se…
This week, I would like to explore the psychology behind the colour cue orange, its use in the retail environment and why it is a good colou…
While red may not physically go faster, it certainly is perceived to, with a global study on colour associations finding that an overwhelmin…
